Ethnographic Consumer Research Is a Superpower

A researcher and participant at the respondent's home, writing post its about how it feels to wear incontinence products

What is Ethnographic Consumer Research? Ethnographic consumer research is a qualitative research method where researchers get the amazing job of observing and interacting with consumers in their natural environments. Unlike traditional surveys or focus groups, ethnography looks at consumer behavior in a holistic way. Cultural, social, and emotional factors count as data. That’s important because […]

Beginner Mindset Creates Strong Leaders

Beginner Mindset Is a Power Move What do you say in the moment right before your child gets on the bus as the new kid; your friend is asking someone out for the first time in 10 years; your introverted partner is trying a comedy class. Would you say “Omg you’re such an idiot for […]