Humans will never stop acting human. Lucky for you, LUR understands complex attitudes and behavior, and connects them to business outcomes.

With over 20 years experience delivering global product and design research, LUR combines ethnography – in-person or virtual – with AI, used at the right junctures to provide timely, human-centered insights and a roadmap for brand teams, strategists and designers.

And, if you’d like to do better research in-house, we’ll coach your team of 5 or 50 to mastery.

Located on either side of the Atlantic, contact our Philly or Haarlem, Netherlands offices to shine light on your products, services and messaging.