The task for the study was to redefine Philadelphia’s first suburb! In 1854, Northern Liberties was considered the outskirts of town. Today it’s a vibrant, hip part of Philly metro with nearly 3,000 residents, and it needed an identity.
A branding team was hired to help define and promote the neighborhood. LUR’s role was to conduct participatory research and focus groups with residents and shop owners, collecting ideas about what the borough is today, and what they hope it will be in the future. The result was a neighborhood icon and slogan, branded street signage, and press to announce the debut of a district that had finally come into its own.